BRAND: GOOGLE
AGENCY: PHANTOM
Region: U.K
THE CHALLENGE
In a market increasingly disinterested by Black Friday how do you reinvent a digital store front that overcomes all the new challenges of reaching today's shoppers?
WHAT WE DID
An original, endless runner retro-arcade game capturing the spirit of sale season. the best part? a build-your-own smartphone-compatible arcade cabinet, to add a little google magic to black friday purchases.
We teamed up with Google to create Shopper Hopper — a browser based endless runner starring Hoppy the bargain hunter. Her mission: to bounce down the high street as far as she can before crashing into Black Friday crowds. Graphics and sound inspired by classic arcade games and retro-inspired voxel 3D assets bring the world of Shopper Hopper to life.
We wanted to give Google customers more than just a charming, free-to-play adventure. When Black Friday shoppers bought something from the Google Store, they received a specially designed, build-your-own arcade cabinet to house their phone and play Shopper Hopper in true arcade fashion — adding an extra layer of Google magic to the experience. This labour of love also spawned the creation of an original typeface: Hopper Mono, a blocky font inspired by the classic arcade games from which Shopper Hopper draws its inspiration.
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To date, the game has travelled beyond our target markets to over 3000 players in 90 different countries - true organic global impact.
